In short, printers and monitors produce colors in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model. When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
The resolution should be set to 300 dpi for all photos and graphics intended for print. Pictures and graphics pulled from the internet are often low resolutions, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixelated and blocky when printed.
You should always send your artwork in a PDF format with cut marks and bleeds extended 1/8".
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